It looks like the good folks at Les Schwab Tires are promoting summer reading. Silverwood Theme Park has their "Reading is the Ticket" incentive for school kids... the kids get a free pass to the park after completing 10 hours of reading during summer break. What do you think Les Schwab's incentive is? A free tire rotation? Maybe new brake pads (labor not included)? I bet it's a pack of their "Free Beef"!!